Welcome to Lugó Lugó, an unusual destination for men's fashion, filled with sartorial exotism.

In this house, which at times feels like a museum of curiosities, two personalities reside, giving their name to the brand Lugó Lugó: the elegance of sartorial legacy and the exotic charm of the tropical heritage from the Andean region.

Daniel and Alejandro Lugó were born in the vibrant city of Medellín, Colombia, on December 22, 1988, sharing not only their life but also a creative vision that connected them from their very first breath. From a young age, the sounds of the tropical jungle and the majesty of insects, reptiles, and birds inspired their dreams, filled with color and exotism. Both brothers grew up feeling an undeniable urge to capture the essence of their homeland and express their vision through fashion, objects, and painting. With this shared passion, they decided to use men's fashion as their canvas, where elegance and audacity are intertwined in every garment.

Driven by this passion, the Lugó brothers embarked on an endless journey through their country and across the world, seeking new perspectives and learning opportunities. From fashion capitals in Europe to hidden corners brimming with curiosities, their thirst for design led them to perfect their craft, blending the mastery of classic tailoring with the lushness of tropical exotism.

Thus, in 2014, Lugó Lugó was born, in the heart of Medellín. The brand has become a sanctuary of elegance, creativity, culture, and artisanal traditions, where each garment tells a story, an ode to nature and the sartorial heritage that the two brothers carry in their blood.

Alejandro, with his strict eye for quality and high tailoring design, brings a hefty dose of sophistication and intricate designs to the brand where the fantasy of a perfect world is indeed possible. In a phrase, he defines himself as "Evolution of the revolution."

Daniel, on the other hand, adds a touch of irreverence and color, where graphic design, collage, and watercolors become the perfect allies to create timeless pieces. In a poem, he defines himself with "Ithaca" by Konstantinos Kavafis.

Their favorite numbers are 22-88, even digits that mark their birth year and month and the reason why they repeated their surname for the brand's name.

Twin brothers, best friends, and life partners, they find inspiration in unusual places and small museums of curiosities they visit around the world. Their motto is to leave a more beautiful world than the one they found.

This two magical italian greyhounds are part of this family, "ELEGANTE PERO NO ABURRIDA", and they occasionally visit the atelier to infuse the space with their magic and joy. The love for nature and animals is evident in every corner.