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The Brand and the Future

Built on the traditional pillars of men's tailoring, the Lugó brothers have been shaping a legacy of contemporary Latin American identity through clothing, handcrafted processes, and prints.

Zero waste is a philosophy that today accompanies most of their processes, where no fabric scrap is discarded without first considering it for new collections.

Joining tiny scraps, reprocessing, re-embroidering, and reclaiming them has opened a new door in the Lugó brothers' philosophy, who enjoy the challenge of making memorable pieces from elements that once seemed insignificant.

The future of this legacy is envisioned with regional artisans, their diverse cultures, processes, and sustainable materials applied to modern silhouettes and creative concepts.

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