Driven by this passion, the Lugó brothers embarked on an endless journey through their country and across the world, seeking new perspectives and learning opportunities. From fashion capitals in Europe to hidden corners brimming with curiosities, their thirst for design led them to perfect their craft, blending the mastery of classic tailoring with the lushness of tropical exotism.

Thus, in 2014, Lugó Lugó was born, in the heart of Medellín. The brand has become a sanctuary of elegance, creativity, culture, and artisanal traditions, where each garment tells a story, an ode to nature and the sartorial heritage that the two brothers carry in their blood.

Alejandro, with his strict eye for quality and high tailoring design, brings a hefty dose of sophistication and intricate designs to the brand where the fantasy of a perfect world is indeed possible. In a phrase, he defines himself as "Evolution of the revolution."

Daniel, on the other hand, adds a touch of irreverence and color, where graphic design, collage, and watercolors become the perfect allies to create timeless pieces. In a poem, he defines himself with "Ithaca" by Konstantinos Kavafis.

Their favorite numbers are 22-88, even digits that mark their birth year and month and the reason why they repeated their surname for the brand's name.

Twin brothers, best friends, and life partners, they find inspiration in unusual places and small museums of curiosities they visit around the world. Their motto is to leave a more beautiful world than the one they found.

This two magical italian greyhounds are part of this family, "ELEGANTE PERO NO ABURRIDA", and they occasionally visit the atelier to infuse the space with their magic and joy. The love for nature and animals is evident in every corner.