Welcome to Lugó Lugó, the Unusual menswear destination full of sartorial exoticism.

In this house, which sometimes feels like a museum of curiosities, dwell two personalities that give the brand Lugó Lugó its name: the elegance of sartorial heritage and the exotic charm of the tropical heirloom from the Andean region.

Founded by brothers Daniel and Alejandro Lugó, who were born on the same day, same month, same year, and almost the same hour in Medellín, Colombia, they created what is now one of the most iconic men's fashion brands in the country.

The brand was born in 2014 as a tailor shop for custom suits for ceremonies and special events, quickly becoming a go-to destination for men's fashion where prints, embroidery, and sartorial details come together for different occasions.

This house, the house of the two palms, hosts the flagship store, offices, and the design atelier. It's been witness to the brothers' most memorable moments, countless hours of work, runway preparations, and some epic parties that lasted till dawn.

Alejandro, with his strict eye for quality and high tailoring design, brings a hefty dose of sophistication and intricate designs to the brand where the fantasy of a perfect world is indeed possible. In a phrase, he defines himself as "Evolution of the revolution."

Daniel, on the other hand, adds a touch of irreverence and color, where graphic design, collage, and watercolors become the perfect allies to create timeless pieces. In a poem, he defines himself with "Ithaca" by Konstantinos Kavafis.

Their favorite numbers are 22-88, even digits that mark their birth year and month and the reason why they repeated their surname for the brand's name.

Twin brothers, best friends, and life partners, they find inspiration in unusual places and small museums of curiosities they visit around the world. Their motto is to leave a more beautiful world than the one they found.

This two magical italian greyhounds are part of this family, "ELEGANTE PERO NO ABURRIDA", and they occasionally visit the atelier to infuse the space with their magic and joy. The love for nature and animals is evident in every corner.